Reportedly, the Scout class has been a non-competitive price point for a while now. I suspect that if Cyberverse Commanders do poorly in sales, they'll jettison the price point entirely, like they did with the original $15 price point.
$10-12 is to toys what $300 is to consumer electronics...a stable price point where you can snag much of the audience so long as they feel like they're getting a decent amount for their money. $7-8 is more like the $200 point...it still sells, but people not willing to splurge for the bigger stuff are unlikely to be buying anything at all.
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$10-12 is to toys what $300 is to consumer electronics...a stable price point where you can snag much of the audience so long as they feel like they're getting a decent amount for their money. $7-8 is more like the $200 point...it still sells, but people not willing to splurge for the bigger stuff are unlikely to be buying anything at all.