It's like the converse of the gigantification of iPod hard drives. As the price of disk storage drops, they keep jacking up the capacity of the standard iPod so they can keep the price point the same. As plastic (like every petroleum-based product) gets more expensive, they keep making the toys smaller... and then jacking up the prices anyway, but let's not examine that part too closely.
Reportedly, the Scout class has been a non-competitive price point for a while now. I suspect that if Cyberverse Commanders do poorly in sales, they'll jettison the price point entirely, like they did with the original $15 price point.
$10-12 is to toys what $300 is to consumer electronics...a stable price point where you can snag much of the audience so long as they feel like they're getting a decent amount for their money. $7-8 is more like the $200 point...it still sells, but people not willing to splurge for the bigger stuff are unlikely to be buying anything at all.
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$10-12 is to toys what $300 is to consumer electronics...a stable price point where you can snag much of the audience so long as they feel like they're getting a decent amount for their money. $7-8 is more like the $200 point...it still sells, but people not willing to splurge for the bigger stuff are unlikely to be buying anything at all.