Cybook Gen 3, another e-paper book reader. About the same price as the Kindle (the magic $400 barrier). No keyboard, no wireless connection (it comes with a USB cable to use for book downloading), so I certainly won't be getting one (the Kindle at least tempts because it can act as a wireless browser). However, for those not keen on the Kindle's DRM, the Cybook uses the Mobipocket format and has a strategic alliance with Baen.com, the champions of the non-DRM'ed "thieves wouldn't be paying for our product anyway, so we're not losing sales" style business model.
Edit: I am further informed that the Cybook has the advantage that you can buy it, buy books for it, and get warranty support for it outside the U.S.