Radio ad Usage fail

[dvandom]

"Have you heard of the AHA difference?" "AHA difference? I don't even know what that is, much less heard of it!" - local radio ad for pet lathroscopic spaying, AHA is an acronym for something or other.

This implies that one could be expected to know what it is without having heard of it. Usage fail.

Comments

[dvandom.livejournal.com]

My approach to content errors in grading is to avoid nickel and diming people, instead rate the overall correctness. So if correctness is 4 points, a reasonable number of little errors is 3/4. To get 2/4 you need either a truly awful number of little errors, or some significant error that shows lack of understanding. And 1/4 if they're barely talking about the right subject.

[zqadams.livejournal.com]

I should elaborate, I think. First, this was on assignments where content and mechanics are graded on separate 100-point scales. Second, no one was going to fail based on making the same mistake over and over again--it was 3 points the first time you made a particular error, and that's it (though I did circle repeats.)