I was poking around the board game aisle at Walmart today and noticed that Battleship has gone hex-grid. And one of the new ships made for this layout appears to be an offshore platform of some sort with three pods coming out from a central hub. Weird.
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(later:) After looking under extreme magnification I see nothing identifiable. Time for Google!!!
(yet later:) There appears to be some writeup about the new version here:
http://www.toynewsmag.com/spotlight/118/Ready-to-rumble
There is a linky in that article to an interview with a Hasbro talking-head.