Target-ing the innumerate?

Price tag seen on Dr Pepper 2-liters at Target (may be paraphrasing):

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Lower than Advertised!

2/$3

$1.49 each. - Prices good 2/15/09 to 2/22/09

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Note, also, $1.49 is the regular price, so they forgot to raise the price before proclaiming this sale.