Deepdiscount used to reliably be at least a couple bucks cheaper than any brick and mortar...my only real reasons to buy B&M were impatience (don't want to wait a week for shipping) or store exclusives. But now DD.com is often more expensive (if only by pennies) than the main stores around here. Oh, they beat K-Mart, but that's about it. I still buy from them a lot because, as you point out, they do carry stuff that won't hit the shelf at Best Buy or Walmart. But I increasingly have to hit Amazon instead and try to put together a free shipping order because DD's selection is thinning.